Minor «Modern media and digital technology»
New media is understood as all types of traditional media, the content of which has been digitized and can potentially be presented on the Internet. That is why today other common synonyms for the concept of "new media" are the terms "online media" and "network media", associated with the presentation of a media product in digitized form directly on the Internet. Knowledge and possession of the basic characteristics of traditional and new types of journalism, taking into account the technical and technological foundations is a modern requirement.
Aim |
Formed key competencies |
Learning outcomes
|
Give the main characteristics of traditional and new types of journalism, describe traditional and new media in terms of time and quality, consider the content, technical and technological foundations of each type of journalism. |
Knows the technological characteristics of traditional and new media; creates its own products, productively combining text and visual type of information presentation; creates visualized materials that reflect the specifics of media content, taking into account the type under study. |
1. Owns the main characteristics of traditional and new types of journalism |
№ |
Minor Courses |
Description |
---|---|---|
1. |
Business and image communication |
The subject the course introduces students problems forming type image model, the need and application the image, image methods technologies formed the conditions modern information society terms of communication. The issues of the image structure of professional behavior, features business communication and the basis of business communication considered. The methods of image modeling, image structure professional behavior, image forecasting described. |
2. |
Modern media technologies |
The course explains students goals and objectives society state development Internet technology, taking into account state policy field information technology. The necessity and relevance modern technological modernization explained. The influence Internet journalism state policy, social well-being economic development society shown, typology of Internet resources, principles typology Internet resources are studied. The features of the form submission materials multimedia journalism noted. |
3. |
National and transnational media corporations |
In the course of studying the subject, there acquaintance with information about transnational corporations, independent, private, public joint ventures. Data firms investing directly abroad (investments), the current state of the market economy, the development domestic and foreign economies modern market economy, world experience, foreign markets. transnational ethnocentrism. analyzes the work polycentric regional, geocentric corporations, media coverage transnational corporations. |
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