Marketing and Recruiting Center

The Marketing and Communications Center is a structural unit responsible for the formation of the university's image, promotion of educational services and the effective organization of internal and external communications. The center's main activities include:

1. Formation and development of image:

• Development of strategies for creating and strengthening the university brand.

• Popularization of the values, achievements and unique features of Shakarim University.

• Promotion of a positive image through media and advertising.

2. Media and public relations

• Interaction with the media: preparation of press releases, organization of interviews and press conferences.

• Activity in social networks: maintenance of the university's official pages, creation of content and interaction with the audience.

• Information support for the official website of the university.

3. Marketing and advertising:

• Development of marketing strategies for the promotion of educational programs.

• Organization of advertising campaigns aimed at attracting students.

• Preparation of presentation materials and videos about the university's activities.

4. Analytics and research:

• Studying the educational market, competitors and target audience.

• Preparing analytical reports to assess the effectiveness of marketing and communication activities.

5. Organizing career guidance work at the university:

• Informing school graduates of Semey and the Abay region about the university and its educational programs;

• Informing college graduates of Semey and the Abay region about the university and its educational programs;

• Producing booklets, information leaflets, videos and slides about educational programs;

• Creating and organizing social chats based on selected educational programs and subjects chosen by school graduates;

• Conducting an Instagram competition among school graduates;

• Organizing scientific projects and creative competitions for school and college graduates;

• Initiating "Open Days" by faculties;

• Initiating subject Olympiads for high school students by departments;

• Organization of career guidance work with school graduates from regions participating in the "Serpin 2050" program;

• Organization of mobile group trips for career guidance;

• Organization of explanatory work on the procedure for admission to master's and doctoral programs;

• Establishing contacts with school principals and class teachers of graduating classes.

6. Organize the work of the Admissions Committee:

• Approval of the composition of the Admissions Committee;

• Providing the Admissions Committee with the necessary technical and information materials.